About us

Evidence to Impact (formerly DECIPHer Impact) is a not for profit company which maximises the translation and impact of evidence-based public health research. We do this by developing innovative products and services.

We deliver the ASSIST smoking prevention programme in schools across the UK. Each year in England, an estimated 200,000 children and young people start smoking; and most adult smokers say they started smoking regularly before they turned 18. If implemented throughout the UK, it is estimated that the ASSIST programme could prevent 20,000 young people taking up smoking each year.

Meet the team

 Paul Harrod

CEO

Paul is an experienced social entrepreneur who co-founded the homelessness social enterprise Aspire in...

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Paul Harrod

 Sally Good

CEO

Sally originally set up ASSIST as a public health programme in the NHS following...

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Sally Good

 Ashley Lee

Researcher

Ashley has an undergraduate degree in Experimental Psychology and a Masters by Research in...

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Ashley Lee

 Liz Sourbutts

Associate

Liz is an exceptional trainer and project manager who has specialised in the fields...

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Liz Sourbutts

 Chris Mould

Chair

Chris has over thirty years’ experience developing and leading organisations in the public and...

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Chris Mould

 Kirsty Johnston

Associate Trainer

Kirsty started her career as a secondary school teacher before transferring those skills to the...

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Kirsty Johnston
  • We have been working with Evidence to Impact on an extension of the ASSIST model in UK and on a proposal to translate ASSIST to lower and middle income countries. Working with Sally is a real pleasure. She is highly approachable and pragmatic, and provides great advice from her wealth of experience on ASSIST.

    ~ Kirstin Mitchell - University of Glasgow 

  • I want to thank you, for a hugely interesting week. We appreciated it a lot.
    Thanks for all your effort to make the ASSIST training so enjoyable.

    ~  Lina Maria Molina - Preventive Coordinator, Colectivo Aquí y Ahora, Bogotá, Colombia

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